David Krug returns to The Blog Herald - a brief interview

An Interview by Thord Daniel Hedengren

There’s been some turbulence over at The Blog Herald, with Tony Hung leaving as editor, and David Krug picking up the interim mantle. David is quite a character in the blogosphere, and he’s certainly pissed off a lot of people, as well as made a bundle of money for others. He’s been with The Blog Herald before, so it’s old turf for him.

Disclosure: I’m doing weekly posts over at The Blog Herald, and I’ve been working with David Krug on several projects over the years.

That being said, enjoy the interview!

David Krug back to blogging the blogosphere at The Blog Herald, how does that feel after you doing other things for quite some time?
It’s the same show with different wallpaper. I’m still doing different things, I’m busier now than I’ve ever been and enjoying every damn minute of it. 

How does it feel to follow Tony Hung’s work? Will you continue in his style, or can we expect changes for The Blog Herald?
I will always be myself. I love Tony’s style but again I see myself as more of a hands on kind of guy who just grabs the stories by the horns and runs with it. Not everyone likes my style but it generates pageviews which sells and generates revenue. And it’s my style, everything else is just nonsense to me. 

So can you name a few blogs that fits your style then, not counting your own? Who does blogging the David Krug way?
Nope I really can’t. My closest bet is umm. Nope, nothing came to mind.
 
Where do you envision The Blog Herald in today’s blogosphere?
My vision is crappy, I can only show up and try to help the team win the big game. The big game is showing up every morning for our readers. This is all that is important to me. People have criticized me for this and that and they don’t always like my skillset but I tend to think I’m one of the smartest blokes in the game and as long as I’ve got game I’m going to go out there on the field if I have an itch.  

Aww, no big speeches about re-conquering the blogging news world then… Is The Blog Herald the best blog about blogosphere news out there?
I hope when I look back after awhile we can say that. In the meantime we’ve got stuff to do. People to talk about. News to report.

When Matt Craven (interviewed here) sold The Blog Herald to Splashpress Media, its current owner, you started 901am, which is now owned by Splashpress as well. Is it all just business, or do you have a love-hate relationship to blogging, or what?
It’s a definitely a complicated situation. Basically it’s a love love hate relationship. Focusing on a niche like blogging can really eat up your mind but to me it’s fairly enjoyable. I get an itch for it now and then and I can only do my best. For awhile I’ve been a backup quarterback on this team here known as Splashpress and I’m ready to put the Captain’s jersey back on and show ‘em I’m still one of the best veterans around. 

I’m sure a lot of people will react to this, one way or another… I know you’re doing other things besides The Blog Herald, so why don’t you tell us a little bit about your other projects before we wrap this up?
Well, I’m busy doing consulting, and my log home businesses continue to grow. Also I’m working on starting up a non-profit focussed on web based outreach publication for Kiva that I’m really excited about. If your going to do anything after you read this interview check it out at kivastories.com.

Thanks for doing this interview, buddy. One final question: What will be big in the blogosphere 2008?
Microblogging will continue to grow. Next year Tweets, Pownces, and Tumbles will all be normal culture expressions just like Google.

I’d like to thank David Krug for doing this interview. Follow his work over at The Blog Herald, as well as his log businesses, and the new Kiva Stories non-profit publication.

This Interview was published on January 23, 2008 at 6:10 am • Did you like it? Subscribe!
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